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发表于 2016-12-24 10:30:15 | 显示全部楼层 |阅读模式
When Coca Cola's marketers began planning efforts around this summer's World Mug in Brazil, there was no concern a musical anthem would be critical for the effort.
Four years ago, the organization first experimented with the creation of an audio lesson tied to World Cup. Your remix of K'Naan's "Wavin' Flag" served to integration together campaign elements and also gave the marketer a method to tap into local markets. All day and local versions of the tune were created, with local performers singing in their respective languages. "Wavin' Flag" topped iTunes charts throughout 17 countries and hit the highest 20 in two dozen international locations, selling more than 2.Your five million downloads.
This year's track, "The World Is Ours,Inch boasts 32 versions, having several more expected to introduction in the days Moncler Jackets Dublin leading up to kick off upon June 12. Versions are already rolled out over the past nine many weeks, as the FIFA World Pot Trophy Tour, also backed by Coca Cola, progressed. Emmanuel Seuge, Vice president global alliances and ventures during Coca Cola, said the brand needed to create a "journey" for "The World Is usually Ours" to combat the short life many songs are relegated to in the music industry.
Coca Soda tapped David Correy, a Brazil who Canada Goose Singapore was given up for adoption and raised in Maryland, so that you can sing "The World Is Ours." The brand discovered Mr. version of "The X Factor,In . which was once sponsored by rival Pepsi. He played during the show's second season.
"We wished to find an artist that was new, that was true to Brazil,In . Mr. Seuge said.
"Each country most of us went to, we localized this song, brought in a local specialist, jointly with David," Mr. Seuge explained. "It feels B razil, yet adding a local speech, a local flavor makes it quite relevant, very special for each of such local countries."
It can be another way the beverage massive has tried to convince it has the local marketers around to world to buy into the global effort. "The World's Cup" is Coca Cola's largest campaign to date, with One hundred seventy five markets, or 85% of its 207 marketplaces, adopting the program. By comparison, 75 markets embraced the Next year London Olympic Summer Games promotion.
Brazilian percussion ensemble Monobloco worked Timberland Boots Ireland Brazilian born producer Mario Caldato Jr .. to record the song's rhythm tracks. Rock Mafia managed the lyrics and song. The official version features Aloe vera Blacc, an American Timberland Uk singer, and has previously reached the Top 10 charts in 40 Barbour Jackets Ireland countries as well as Top 100 charts in 80 countries.
  
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